Who We Are

MICHE Beauty, pronounced MEE-SH, is a clean, curl-focused haircare brand redefining textured hair routines through science-backed, moisture-first formulations. 



Founded in 2016 by Michelle and Jonathan Ballard, MICHE is rooted in community, education, and ingredient transparency. 



We make products that are both high-performing and safe, designed for real people, real curls, and real results.

With a focus on quality and inclusivity, MICHE Beauty is dedicated to providing effective and nourishing products for naturally curly, coily and wavy hair.

• Over 10,000+ 5-star reviews 

• Community-centered content + education 

• Highly engaged social following (TikTok, Instagram, YouTube, Facebook) 
 • Sold DTC and in select retail channels